How we started

David is a lifelong entrepreneur, whose first enterprise stemmed from a lizard he caught in his parents’ back yard when he was in second grade. Many years and many sales-driven jobs later, he discovered the joys of wine with his wife Jan. Over the past fifteen years, he has held positions at several wine-related businesses in Cincinnati. In 2009, David decided it was time to once again sign his own pay check and share his passion for wine with all who wanted to learn. Retailing is in his blood, as he is just two generations removed from the “Merchant Prince” Fred Lazarus Jr, who revolutionized department store retailing in this country in the mid 20th century with Federated (Lazarus and Macy’s, amongst others).

Jan also comes a family of entrepreneurs. Her parents opened several general stores in rural east central Kentucky while she was growing up. Jan was the only one in her family to leave her hometown, coming to Northern Kentucky nearly thirty years ago to become a medical technologist, a field in which she remained for 27 years. Seven years ago, Jan returned to school to become a registered dietitian, which had been her dream for many years. She is now a diabetes educator for the Northern Kentucky Health Department. Jan is also responsible for the fantastic food spreads that complement the wine tastings at Water Tower Fine Wines. Don’t hesitate to ask Jan for tips on healthy eating and incorporating wine into a healthy lifestyle.